|CES 2010 Interview
With Gary Shapiro - President of CEA
Kortney: Hi Solid Signal viewers it is the last day of the
international CES show I am here with Gary Shapiro, the President of the
consumer electronics association. We are very lucky to have him joining
us today. First of all what is your overall impression of the show what
we are looking forward to and have all of your expectations been met?
Gary Shapiro: They have been exceeded you know its been tough a
couple of years for economy and even our industry and this show has
surpassed my every expectation, its been defined by one thing and that’s
innovation I have seen innovation at this show than I have in 40 shows
actually as since 1981 and that’s we have a record number of new
exhibitors [Inaudible] [00:00:56] 30 record number of new tech zones but
the announcement that came out from so many different companies from
Ford to Intel to [Inaudible] [00:01:04] to small companies that had
nowhere just starting up this entrepreneur and that’s very exciting and
[Inaudible] [00:01:10] because of the recession it forced companies to
Gary Shapiro: And that’s what good at in this country.
Kortney: Right, right. Now the big thing this year everybody is
talking about everybody wants to see it’s the 3D TV but there is also
some skeptics people are saying I don’t know if the consumer wants to
have that in the home all the time is it going to replace 2D, what do
Gary Shapiro: Well 3D TV is definitely better…
Gary Shapiro: And it’s the 3D expression theater has proved to be
much more popular than anyone imagine especially with Avatar.
Gary Shapiro: And people want to, will be people want it for
sports, for movies and also for video games and those people really want
it but it definitely will not be for everyone but it will be very
Kortney: Absolutely. Now you said that the consumer electronics
industry has the power to influence economy in the positive direction,
has this show been representative of that change?
Gary Shapiro: Absolutely you know we have a tough economy as
Americans and we are facing, our future is a little bit uncertain not
only economically but the long term with this enormous step that we have
with two wars and everything else like that. Now what we are good at in
this country is doing something better [Inaudible] [00:02:14] status
code that’s why our forefathers came to this country because they
thought they can have a better life and that’s how we have to innovate
and we have to hold our government accountable make sure they don’t do
anything stupid frankly and this big deficit and fighting free trade and
doing some of the things the direction they are heading is really going
to be harmful to our children and our grand children and we owe them
Kortney: Something you are also passion about is innovation
movement; just explain that campaign to us.
Gary Shapiro: The innovation movement is actually wrapped around
this whole concept that we need to innovate as a country we need to do
good things. So the innovation movement is actually a movement Americans
would [Inaudible] [00:02:47] that future´s innovation there is always a
better way I mean we want to make sure our government doesn’t mess it
up. We are not asking for a set from the government. We don’t want money
but we want them to do a right thing in terms of lowering the federal
[Inaudible] [00:02:57] floating free trade, not having mandatory product
change and things like that so innovationmovement.com.
Kortney: Right, right. Now is there one product that has exceeded
your expectations, something you might be taking home today?
Gary Shapiro: Well [Inaudible] [00:03:13] 3D television but there
is so many things I want here from the networks to another ebook reader
you know that [Inaudible] [00:03:20] screens a big screen is really
going to be significant, there is great things coming in, I am so
excited about what Ford is doing for example they really are technology
coming up and I know how in [Inaudible] [00:03:30] I feel will do very
well will be very helpful for society.
Kortney: All right. So Gary Shapiro thank you so much.
Gary Shapiro: Thank you very much.
Kortney: For talking with us yeah all the way from Michigan he is
a Michigan native as well. I am Kortney with Solid Signal TV we are
wrapping up CES, it´s been great interview with Gary Shapiro we will see
you back in Michigan.
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